About - Bwnd Events

Introducing Bwnd:

A Leap Forward in Incentive Travel and Events

In response to a growing demand for a fresh approach in the event industry, Max Boontawee Jantasuwan, El Kwang, and Pete Make-Arun have joined forces to reimagine what a modern event agency can be. Together, they proudly present Bwnd (pronounced Bound), the new identity and trading name for Journey to Asia Co., Ltd— ETA Group’s boutique event agency since 2018.

At Bwnd, we embrace the spirit of “Bound”—a bold leap upward, always striving towards a clear and purposeful destination. Our brand reflects a commitment to transforming the ordinary into the extraordinary, infusing every experience we create with energy, meaning, and innovation.

Why the Rebrand?
Leading up to our official launch in January 2025, we listened closely to our customers and industry thought leaders, who shared a desire for an agency that could bridge creativity and execution seamlessly. They wanted an agency that blends the creativity of a visionary incentive house with the operational precision of an exceptional Destination Management Company (DMC), designed for the next generation of incentive travel and event participants.

In response, Bwnd was born. We combine ETA Group’s expertise of destination management with program and content design when crafting purpose-driven experiences that spark awareness, foster meaningful connections, and inspire action.

Join us as we leap forward and redefine what’s possible in incentive travel and events—creating unforgettable experiences that truly matter.

Meet Team Bwnd

Managing Director

Pete Wanarat Make-Arun

Dedicated leader known for work ethic, operational excellence, and empowering teams to deliver exceptional results.

With over 15 years of experience in the travel and events industry, Pete Wanarat Make-Arun leads Bwnd as its Managing Director. Renowned for her work ethic and operational excellence, Pete embraces modern trends to drive the company forward. She is committed to empowering teams and delivering exceptional client service. Holding a Certified Incentive Specialist (CIS) credential, Pete is dedicated to excellence, collaboration, and ensuring the success of every event Bwnd manages.

Pete’s strengths lie in setting clear goals, adapting to challenges, and maintaining a solution-focused mindset to achieve the best outcomes for clients. Passionate about continuous learning and growth, she thrives in the dynamic nature of her work, finding inspiration in collaboration, overcoming challenges, and delivering impactful results. Outside of work, Pete enjoys reading, strategy games, and sports to stay sharp and active. Above all, she treasures her family, who serve as her greatest source of strength, happiness, and support.

Founder + CEO, ETA Group

Max Boontawee Jantasuwan

Dynamic entrepreneur dedicated to bridging cultural differences, fostering collaboration, and inspiring the next generation.

Max Boontawee Jantasuwan is a dynamic entrepreneur and progressive business thought leader whose passion for the business events industry has driven his success for over 15 years. As the Owner and Founding CEO of Events Travel Asia Group in Thailand (Bwnd’s parent company), Max has built a highly respected event and destination management company known for bridging cultural differences and fostering collaboration in the meetings and incentive programmes it manages.
Max’s hands-on approach and strategic mindset have enabled his business to thrive despite regional challenges, earning him a reputation as a resilient and innovative leader. Beyond his company, Max served as the first President of SITE Thailand and is currently the Vice President at TICA (Thailand Incentive and Convention Association), demonstrating his dedication to shaping and uplifting the industry he deeply cares about.
In 2017, his commitment and excellence were recognised when he won 1st Prize at the AFECA (Asian Federation of Exhibition and Convention Associations) Young Professional Award. Outside of work, Max finds fulfilment in helping and mentoring others, inspiring the next generation of leaders.

Partner + Head of Experience Design

El Kwang

A strategic innovator passionate about creating cross-cultural and socially impactful event experiences.

El Kwang brings over 25 years of experience in the hospitality and business events industry, spanning Australia and Southeast Asia, to his role as Partner and Head of Experience Design at Bwnd. Devoted to creating impactful cross-cultural learning experiences, El combines his expertise with his certification as a Positive Psychology Practitioner, infusing a resilient "possibility" mindset into every project.
El’s passion for business events is evident in his involvement with the global and ANZ chapter boards of SITE (Society for Incentive Travel Excellence). His standout achievements include spearheading innovative marketing campaigns such as "Thailand REDEFINE" and "I M People Focused" for TCEB. As the chair of the SITE Global Conference Bangkok 2019, El collaborated with local artists to transform breakout sessions into immersive cultural experiences, a testament to his creative vision.
Known for his ability to integrate culture, sustainability, and innovation into his designs, El continues to redefine how events connect people and ideas. Outside of work, he enjoys spending time with close friends and feeding stray dogs, embodying his caring and community-focused values.

Admin Virtuoso

Emmy Sutchai Chalayondecha

Brilliant whiz managing Bwnd’s finances, passionate about supporting success and fostering team collaboration.

With 20 years in the travel industry and 7 years in events, Emmy Sutchai Chalayondecha brings extensive experience and unwavering dedication to her role as Admin Virtuoso at Bwnd. Emmy excels in managing the financial, HR, and administrative aspects of the company, ensuring seamless operations that empower the entire team to thrive.
Known for her teamwork, compassion, and problem-solving abilities, Emmy is passionate about supporting her colleagues and contributing to every event’s success. She takes great pride in being a part of Bwnd’s achievements, knowing her meticulous financial management plays a critical role.
Outside of work, Emmy enjoys watching TV, staying connected through social media, and cherishes family above all else. Guided by her belief in the power of financial stability, Emmy strives to create a balanced and fulfilling life.

Project Optimiser

Bow Pailin Kampan

Creative and empathetic problem solver who excels in project management while thriving under pressure with precision.

Bow combines creativity, precision, and empathy to craft meaningful experiences for clients. Since joining the team, she has excelled at managing events from coordination to completion, thriving under pressure to deliver seamless results. Bow’s strengths in problem-solving, teamwork, and understanding diverse perspectives make her a dynamic force in project management. Passionate about connecting with people from different cultural backgrounds, she finds inspiration in creating impactful moments. Outside of work, Bow enjoys traveling, music, and spending time with loved ones. Her balanced mindset fuels her positivity, health, and drive for success.

White-Glove Program Specialist

Peter Kho Thachawat Khowadisaiburana

Client-focused professional designing VIP experiences, passionate about creating memorable moments and inspiring connections.

With 24 years in the travel and events industry, Peter is a seasoned expert in crafting seamless, client-focused experiences. As White-Glove Program Specialist at the agency, he specialises in designing innovative, VIP-tailored programmes while overseeing reservations, operations, and customer service. Known for his extensive knowledge and quick responsiveness, Peter thrives on creating memorable moments that inspire and delight. Passionate about personal growth and meaningful connections, he brings joy to his work and clients alike. Outside of work, Peter enjoys traveling, cooking, photography, and planting—expressing creativity and finding balance in every aspect of life.

Product & Partnership Expert

Rhang Montri Sathiramongkolkul

Expert in fostering successful partnerships, leveraging a vast network of trusted partners.

With over 15 years in the travel and events industry, Rhang brings a wealth of knowledge to the agency as Product and Partnership Expert. Known for his strengths in negotiation, problem-solving, and leveraging an extensive network of hotel industry connections, Rhang ensures Bwnd’s offerings align seamlessly with customer needs. Passionate about connecting with people of diverse personalities, he thrives on building relationships that drive success. Beyond work, Rhang dedicates time to The Gang Charity and values work-life balance. In his downtime, he enjoys spending quality moments with his beloved pet, embodying his commitment to both work and life.